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Baseball and Digital Marketing

What We Can All Learn from the 2016 Cleveland Indians

Cleveland’s loss in last week’s 2016 MLB World Series was most likely a time of great reflection for the ball club – what went right, what went wrong and perhaps a bit of forward thinking for the 2017 season.

And much like a marketing campaign post-mortem analysis, I couldn’t help but think, in that moment, how many parallels there are in comparing the day-to-day of a digital marketing agency with the team and the season to accomplishing the goals we set out for our client partners (or should I say loyal fans?).

The Team

Think our player evaluations are biased? Nope. They’re based in pure fact – check it out:

The Season

Looking at the Cleveland Indians’ 2016 season for its wins, rather than at the overall outcome, it is easy to see how we (or at least myself) feel Cleveland pride instead of defeat. Consider the following:

  • A 13-game winning streak that matched a franchise record from 1942
  • A perfect home record in June at 11 – 0
  • Success despite injuries to key players:

Carlos Carrasco

Michael Brantley

Danny Salazar

Yan Gomes

Trevor Bauer

  • Taking the AL Central Division at 94-67
  • Taking the American League Pennant over two formidable offensive teams

In integrated digital marketing, we also focus on client wins despite adversity, loss and the occasional upset. We implement programs and strategies that occasionally require more effort, or more time, to see strong, positive results. In shortfalls or out-of-left-field challenges, we must continue to reinvent ourselves, our approach and our tactics. A disappointment today is a learning opportunity and the chance to be better tomorrow.

Digital marketing is unlike any other industry in that it’s constantly evolving – from approach, to trends and best-practices, to training and client expectations. The same could be said for baseball from season to season. And just as 2017 could be the year the Indians take it all, we know it will be Linkmedia 360’s best year yet as we continue to invest in our team and produce satisfaction through the results we drive for clients.

*Player images courtesy of The Cleveland Indians.

About the Author

KurtKrejny

Kurt Krejny

Vice President of Marketing

With over 10 years of experience in digital marketing agencies, Kurt provides seasoned leadership for Linkmedia 360 to further innovate its comprehensive set of digital marketing lead generation capabilities including SEO, local listing management, paid search, social media, content marketing, email marketing, mobile marketing, conversion optimization, analytics and website development. Outside of the day to day digital marketing leadership, Kurt enjoys spending time with his wife and son, being outdoors golfing, gardening, or working on home improvement projects.

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