Campaign Planning

Optimized lead generation analysis OLGA develops high quality sales leads.

Local search has become much more complex and fluid. Many more variables complicate the process of cost effectively generating leads and converting buyers. Effective strategies vary widely among different verticals, demographics, geographies and purchasing behaviors.

Optimized Lead Generation Analysis (OLGA) is our proprietary planning process. It is how Linkmedia 360 makes sure you generate high quality sales leads that result in cost effective conversions.

OLGA begins by identifying your prime prospects—geographically, demographically and behaviorally. Most buying searches are highly localized, within a close radius of the buyer's address. OLGA nano-targets geographic opportunities down to the specific ZIP Codes that offer the best potential to generate high value leads.

OLGA analyzes your competition. Competitive spending patterns, communications strategies and results are analyzed in depth and incorporated into the planning process. OLGA defines your demographic targets and analyzes demographic buying patterns.

Specific questions our process answers include: where potential customers search for buying information, which media will generate the most cost effective phone calls, click-throughs and opt-in text messages, and what kind of messaging strategies will maximize quality responses. OLGA can find the answers.

OLGA looks at a wide range of online, mobile and offline media in the context of your geographic and demographic targets to optimize the cost efficiency of your media mix. OLGA looks at a range of media buying strategies, including subscription advertising, pay-per-click, pay-per-call and pay-per-text, to maximize the cost efficiency of your lead generation investment.