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Digital Marketing Maturity and Your Senior Living Brand

What is Digital Marketing Maturity?

Learn All About It At LeadingAge Minnesota (Booth 450)

There’s no question: digital marketing is fast-paced. There are trends to keep up on, best practices to implement and a combination of strategy, personnel and systems to maintain. Jumping right in might seem intimidating, but it’s absolutely necessary in the digital age; consider this:

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As we expect the number of seniors who are regularly active online to grow, it’s more important than ever to commit time and resources to developing a strong digital presence. As seniors and adult decision-makers increasingly turn to the web to evaluate senior living and continuing care communities, get up to speed by completing the following tasks first:

1. Start With a SWOT Analysis to Determine Maturity

Using the Linkmedia 360 Senior Living Digital Marketing Maturity Model, evaluate your senior living community by outlining strengths, weaknesses, opportunities and threats. Because the maturity model speaks specifically to the senior living industry’s pain points, it should be fairly easy to identify opportunities – both for improvement and quick digital marketing wins. Generally, your organization will fall into one of these three categories:

  • Novices – Stagnant, Chaotic, Siloed, Ad-hoc, Reactive
  • Practitioners – Managed, Experimental, Reactive, Process Emerges, or
  • Experts – Conversion and Revenue Focused, Quantitatively Measured, Proactive

2. Meet Me in Booth 450 to Discuss Your Findings

With years of experience and clients of all needs, sizes and maturities, the Linkmedia 360 team specializes in driving and converting more leads for senior living communities. With in-house solutions that can be tailored to your needs, such as:

  • Website development
  • Relationship building and management
  • Search experience
  • Marketing automation
  • Local listings management
  • Conversion optimization and user experience design
  • Content strategy, development and management, and
  • Social media strategy and management

we’re sure you’ll find an area that you can jump right into now, and goals that you can work toward throughout 2017.

3. Not Attending LeadingAge Minnesota? No Problem.

If you can’t be there in person, there are a few ways that I can be reached for a quick chat or a full digital marketing maturity model walk-through:

We’ll be tweeting tidbits from the event via @Linkmedia360 and will be sure to report back on what we learn. And to speak with any of our other pros, simply contact us.

 

*The Digital Landscape: Seniors & Baby Boomers

About the Author

PhilSmith

Phil Smith

Business Development Director

As the Director of Business Development, Phil works with organizations to help guide them through the process of investing in digital marketing. He has deep expertise in successfully illustrating opportunities to generate online leads and increase conversion rates for industries including senior living, self-storage, e-commerce and retail banking. Phil collaborates with the Linkmedia 360 client services and strategy team to build custom performance marketing programs for each client partner so they will align today’s goals with tomorrow’s opportunities.

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