Frequently Asked Questions

What are Linkmedia 360's business affiliations?

ADP - Association of Directory Publishers

AAF - Cleaveland-American Advertising Federation

NMDYPA - National Marketing Division Yellow Page Association

SSA - Self Storage Association

YPA - Yellow Pages Association

NRMLA - National Reverse Mortgage Lenders Association

What are the qualifications to place Yellow or White Pages advertising with Linkmedia 360?

You must advertise in multiple markets. Call Linkmedia 360 for more details.

If I don't place Yellow Pages advertising with Linkmedia 360, can Linkmedia 360 still partner with me with my other forms of advertising such as Search Engine Marketing, SMS Text Campaigns, Online Banners, Direct Mail, etc?

Yes, Linkmedia 360 offers a wide variety of online and offline marketing services that will meet any company's needs.

Does Linkmedia 360 have graphics/art capabilities for my Print and Internet Yellow Pages as well as Internet Banner ads?

Yes, Linkmedia 360 has a fully staffed Creative Department with copywriters, art directors and designers with a track record of developing successful lead generation content.

If my business places White Pages listings, but does not place Yellow Pages advertising, can Linkmedia 360 still help me?

Yes, Linkmedia manages and maintains the accuracy of White Page listings for a number of companies.

Can Linkmedia 360 assist me in developing a targeted Online Banner campaign with trackable results?

Yes, Linkmedia 360 has a platform that works with the top internet sites to place targeted banner advertising.

I want to test a Text Advertising Campaign, but I don't know where to start?

Linkmedia 360 has the capabilities to create and run SMS Text Campaigns for is a little as $1,000 per trial.

When my Pay-Per-Click (PPC) program commences, will I have access to reporting and if so, what information will it include?

Yes, you will be assigned a User Name and Password to monitor and review your campaigns as often as you like. The reports track inbound phone call data, emails submissions, impressions and click throughs. The tracking function also can record inbound phone calls for playback.

Can I target specific cities, geographies or neighborhoods with my PPC campaign?

Yes, you can target right down to specfic zip codes.

If I want to run a Direct Mail campaign, does Linkmedia 360 have those capabilities?

Yes, Linkmedia 360 has developed highly successful Direct Mail campaigns for a wide range of advertisers.

What is the publication frequency for a direct mail piece?

Exclusive mailers can be sent out weekly and shared mailers can be sent out once a month.

Are there any incentives for implementing a direct mail campaign for all four seasons?

Yes, there can be significant cost savings as well as bonus directory advertising.

Is there a way to effectively track my direct mail campaign?

Yes, Linkmedia 360 will purchase a call tracking number to effectively measure your campaign performance.

Glossary of frequently used terms

CLEC - Competitive Local Exchange Carrier - A business that operates as a reseller of the incumbent local exchange carrier's telecommunications services, or enters the market as afacilities-based provider (YPA 2002).

CMR - Certified Marketing Representative - An advertising agency that is contractually committed to develop, implement, manage and maintain a national client's Yellow Pages and/or White Pages program based on the client's corporate marketing objectives. (YPA 2002)

CRM - Client Relationship Management - CRM helps in profiling prospects, understanding their needs, and in building relationships with them by providing the most-suitable products and a very high level of customer service. (Source: Business Dictionary)

ERP - Enterprise Resource Planning - ERP provides one user-interface for the entire organization to manage product planning, materials and parts purchasing, inventory control, distribution and logistics, production scheduling, capacity utilization, order tracking, as well as planning for finance and human resources. (Source: Business Dictionary)

ILEC - Incumbent Local Exchange Carrier - The only local telephone service provider for a geographic area prior to the 1996 Telecommunications Act. (YPA 2002)

Lead Generation - A marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services.

OLGA - Optimized Lead Generation Analysis - Linkmedia 360's proprietary planning process which incorporates all major lead acquisition media including online local search, social networks, online and offline Yellow Pages directories, mobile media, newspapers and print direct response.

Short Code - A common short code (CSC) is a short telephone number, usually consisting of five digits, that is used to address SMS and MMS messages from a cellular telephone. (Searchmobilecomputing.com).

SMS - Short Message Service - Feature of Global System for Mobile Communications (GSM) that allows cell phones to send and receive 160-bytes (about 160 characters) long alphanumeric messages, and can also be used for broadcasting news clips. (Business Dictionary).