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How to Establish Seamless Connections with Future Residents

Webinar 2 Recap – Reaching the Digitally Savvy Senior (part 2 of 3)

Is your community’s marketing strategy keeping pace with the rapid changes in Senior’s use of technology and the internet? New research from The Pew Center from May of 2017 revealed more than 2/3rds of Seniors go online and Smartphone penetration is at 42%.

This rapid change in adoption of technology and the internet is also forcing communities to address the new reality of their “Digitally Savvy Senior” resident.

To that end, on June 28 we hosted the 2nd in a 3-part webinar series called “Reaching the Digitally Savvy Senior, A Checklist for Success.”

You can view the replay of part 2 here:

What to Expect in Part Three in Our Webinar Series

In this 3-part webinar series we’re working our way up the digital marketing maturity curve and using a checklist approach to make sure we’re putting our community in the best position for success.

The four levels of the marketing maturity curve are

  1. Classic
  2. Foundational
  3. Practitioner
  4. Advanced

Our webinar on June 28th reviewed the strategy and methods to move from Level 2 Foundational to Level 3 Practitioner.

The elements of Level 3 Practitioner include:

  • Technical SEO strategy
  • CTAs, Forms and Numbers
  • CRM Implementation
  • Local Listings Syndication
  • Competing for Non-Branded Keywords
  • Engagement Tools and Planners

Do you know what level you’re on?

See you July 26th for Part Three

We invite you to the next webinar scheduled for Wednesday, July 26 on achieving Level 4 Advanced status on the Marketing Maturity Curve. Sign up here today!

To get a copy of the full checklist please CONTACT US and we’ll send it to you right away.

Also, all guests that registered for the webinar are eligible to receive a free audit to determine your community’s Level on the Marketing Maturity Curve and what it takes to make progress.

And if you missed the first webinar, you can view that here as well.

We live in an information-soaked world and we hope this series provides some degree of clarity and guidance as you engage with the “Digitally Savvy Senior.”

About the Author

PhilSmith

Phil Smith

Business Development Director

As the Director of Business Development, Phil works with organizations to help guide them through the process of investing in digital marketing. He has deep expertise in successfully illustrating opportunities to generate online leads and increase conversion rates for industries including senior living, self-storage, e-commerce and retail banking. Phil collaborates with the Linkmedia 360 client services and strategy team to build custom performance marketing programs for each client partner so they will align today’s goals with tomorrow’s opportunities.

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