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Logo for the 2017 ISS World Expo in Las Vegas

Linkmedia 360 Featured at ISS World Expo 2017

Linkmedia 360 is excited to participate in the 2017 ISS World Expo as an exhibiting partner and will be featured in two separate marketing tracks! Come see the Linkmedia Self Storage experts at booth 636! The event will be held at the Paris Hotel & Resort, Las Vegas from April 11th to the 13th.

Linkmedia 360 ISS Marketing Track #1

Topic: Self-Storage and the Local-Search Ecosystem: Managing Your Multiple Business Listing

When: Tuesday, April 11, 2017 from 10:00 a.m. through 10:50 a.m.

Featuring: Matt Mesenger, Director of Digital Marketing

We’ll highlight how to manage and optimize your online local listings to increase traffic on your website and provide a better user experience designed to increase leads and improve conversions. You’ll learn:

  • How to discover high-value local keywords
  • Why you should write custom directory descriptions for each location
  • How to manage duplicates and NAP (name, address, phone) issues
  • How to analyze and improve the user experience once someone gets to your website
  • Ways to find new linking and citation opportunities, which can further help with rankings and traffic

Linkmedia 360 ISS Marketing Track #2

Topic: How to Create Actionable Self-Storage Marketing With Google Analytics Data

When: Wednesday, April 12, 2017 from 9:00 a.m. through 9:50 a.m.

Featuring: Phil Smith, Director of Solution Development

We’ll highlight how to go beyond the numbers to truly understand what your data is telling you. You’ll learn:

  • Which Google Analytics sections to examine and the type of data each provides
  • The importance of bounce rate in relation to your web pages
  • How to track user flow to see how visitors are moving around your website
  • How transactional web pages perform well
  • How to improve the website experience for users

Can’t make it to one of our marketing tracks? Missed us at booth 636? Not a problem. Just give us a call or fill out our form. We’ll help you make sense of your local listings and Google Analytics data to boost and fuel your on-going digital marketing efforts!

About the Author

PhilSmith

Phil Smith

Business Development Director

As the Director of Business Development, Phil works with organizations to help guide them through the process of investing in digital marketing. He has deep expertise in successfully illustrating opportunities to generate online leads and increase conversion rates for industries including senior living, self-storage, e-commerce and retail banking. Phil collaborates with the Linkmedia 360 client services and strategy team to build custom performance marketing programs for each client partner so they will align today’s goals with tomorrow’s opportunities.

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