Tracking Results

Ongoing analysis continuously refines campaign planning.

Optimized Lead Generation Analysis (OLGA) is an ongoing planning process. Phone calls, click-throughs and conversions are continuously tracked and analyzed. Media placement strategies, tactics and executions are continuously refined.

Split runs and other comparative tests are frequently used to refine advertising strategies to determine what strategies and media channels work best.

Telephone calls are tracked and recorded for client playback and analysis. Similarly, click-throughs and browsing patterns are tracked in detail and results analyzed. Call log information can be downloaded to the client's database to measure the terminal value of campaign leads.