Yellow Pages Directories

Linkmedia 360's ad planning capabilities generate more cost effective Yellow Pages results.

Print Yellow Pages is the original local search engine. Print usage growth has remained flat among certain demographic subsets and verticals; however it is still the primary source of buying information for older, affluent consumers in a number of verticals.

Linkmedia 360 knows what works in Yellow Pages. Linkmedia 360 started over 40 years ago as a Certified Marketing Representative and has significant strength in planning, placing and tracking print and Internet Yellow Pages advertising campaigns.

Directory advertising has become significantly more complex as more publishers have entered the market and headings have become more fragmented. We leverage detailed macro and micro level research to select the best local directories and headings. Our account teams monitor and craft hundreds of publisher advertising plans that combine a number of print directory media channels. This approach ensures that our clients make the most efficient media buys that yield the greatest return on their media investment.

We have several independent research applications that rank the percent and number of households that use each directory in a metro market or county. We can also rank directory usage based on specific demographic characteristics. This allows advertisers to select the best directories in their local markets and ensure they are covering a majority of their target demographic.

By using call tracking numbers, Yellow Pages directory leads and conversions can be precisely measured and analyzed. These leads can be downloaded into your Client Relationship Management (CRM) system or Enterprise Resource Planning (ERP) software to determine the value of the leads generated.

With purchasing strategies like pay-per-call advertising, lead generation can be turned into a directly variable cost, where you are only billed for performance .