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And The Effie Award Goes To……..

Congratulations to SuperMedia! We just got word that directory publisher, SuperMedia, is the proud winner of a Bronze Effie Award which pays tribute to the most meaningful feats in marketing communications by identifying all forms of marketing communication that impact success of a brand. This win is well deserved for SuperMedia’s outstanding SuperGuarantee Program.

As a consumer, the objective of the SuperGuarantee program is to minimize the risk of hiring plumbers, contractors, automobile body shops and other service type businesses. Basically, if you’re not happy with the job that was done by a business participating in the SuperGuarantee program, SuperMedia will help you handle any issues that might come up, or, if you can’t resolve the matter, SuperMedia will pay the consumer up to $500 as reimbursement of the cost of labor for the job.* This program provides a quicker, easier way for consumers to find businesses they can trust. For businesses participating in the program, it gives you with the satisfaction that SuperMedia believes in you and wants to help you generate more traffic. I’d say this is a win-win all around.

Not only has the Effie Award been added to the SuperMedia awards display shelf, but the SuperGuarantee program has also been recognized with the 2010 “Best of Show” and “Most Effective Integrated Marketing Campaign” awards from the Excellence in Interactive Marketing Awards (EIMA) and 2010 Industry Excellence Award by Yellow Pages Association (YPA).

If you’d like to learn more about this program, we’ll be glad to help.

*Restrictions apply. For full details, see Terms and Conditions at www.superguarantee.com

Source: SuperMedia Press Release

About the Author

RenaeDabney

Renae Dabney

Business Development Manager

Renae’s areas of expertise include mobile marketing, search engine marketing and social media. Prior to joining Linkmedia 360, Renae was president of the Academy Media Group/Directional Media Division. With over 25 years of industry experience, beginning with Yellow Pages, Renae has developed major lead generation campaigns in a number of consumer verticals.

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