Baseball and Digital Marketing
What We Can All Learn from the 2016 Cleveland Indians
Cleveland’s loss in last week’s 2016 MLB World Series was most likely a time of great reflection for the ball club – what went right, what went wrong and perhaps a bit of forward thinking for the 2017 season.
And much like a marketing campaign post-mortem analysis, I couldn’t help but think, in that moment, how many parallels there are in comparing the day-to-day of a digital marketing agency with the team and the season to accomplishing the goals we set out for our client partners (or should I say loyal fans?).
Think our player evaluations are biased? Nope. They’re based in pure fact – check it out:
- More on the rookie, Tyler Naquin
- Brandon Guyer takes one for the team
- Francisco Lindor? Yep, always smiling
- We’re already gearing up for the “Party at Napoli’s, v.2.017″
- Jason Kipnis is the giver of all things good
- Rajai Davis is clutch
- Corey “Klubot” Kluber is always dialed in
- Is Trevor Bauer the next Browns quarterback? At 0 – 10, maybe
Looking at the Cleveland Indians’ 2016 season for its wins, rather than at the overall outcome, it is easy to see how we (or at least myself) feel Cleveland pride instead of defeat. Consider the following:
- A 13-game winning streak that matched a franchise record from 1942
- A perfect home record in June at 11 – 0
- Success despite injuries to key players:
- Taking the AL Central Division at 94-67
- Taking the American League Pennant over two formidable offensive teams
In integrated digital marketing, we also focus on client wins despite adversity, loss and the occasional upset. We implement programs and strategies that occasionally require more effort, or more time, to see strong, positive results. In shortfalls or out-of-left-field challenges, we must continue to reinvent ourselves, our approach and our tactics. A disappointment today is a learning opportunity and the chance to be better tomorrow.
Digital marketing is unlike any other industry in that it’s constantly evolving – from approach, to trends and best-practices, to training and client expectations. The same could be said for baseball from season to season. And just as 2017 could be the year the Indians take it all, we know it will be Linkmedia 360’s best year yet as we continue to invest in our team and produce satisfaction through the results we drive for clients.
*Player images courtesy of The Cleveland Indians.