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3 Important Considerations To Make Before Using Chatbots For Marketing

Between digital assistants, smart speakers, phones and chatbots – the rise of AI and machine learning hasn’t reached ‘Star Wars’ or ‘Transformers’ levels of adoption and sophistication yet...


Branded Or Non-Branded Keywords: When Should Senior Living Marketing Teams Use Them?

I believe is was Shakespeare who famously said, “To include Branded or Non-Branded keywords, that is the question.” Okay, this might be a bit of hyperbole, but it’s...


The Impact Theme Pages Can Have On Your Senior Living Marketing Strategy

Does your senior living community’s website make it easy for Google, Bing, and other search engines to find out about your services? Do you have a thematic approach...


The Battle For Net Neutrality Enters The U.S. House Of Representatives

Net neutrality ended on June 11. Though that’s the case, the fight for restoring net neutrality continues in Congress, with the Senate recently voting to restore it in...


8 Tips To Help Your Drug Treatment Center Thrive In A Post-AdWords World

For many businesses, the morning of September 14th, 2017 was probably much like any other morning. Unless of course, your business happened to be in the drug addiction...


Google Analytics Terminology For Self-Storage Marketers In 2018

Stop me if you’ve heard this scenario before: you’re in a reporting meeting, and someone is talking so far above your head that you mentally shut down. So,...


A Keyword Strategy And Approach For Busy Senior Living Marketers in 2018

For senior living marketers looking to maximize visibility for their site, SEO can oftentimes feel frustrating, with results trickling in, instead of the expectation of interest being driven...


Want To Accomplish Your Senior Living Vision For Success? Begin At The End

It’s easy for teams to experience a disconnect between having a vision for future sales and marketing success, and the plan to execute on that vision. There are...

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