One tip to Improve Your Senior Living Community’s Email Marketing Strategy
The sales cycle in senior living ranges anywhere from six months to three years (or longer in some cases) depending on the level of care your community offers....
Does Your Website Encourage Conversions? Tips for Rehab Marketing Teams
If your rehab marketing team attributes all the credit to the web page or channel that drove a final conversion or completed action, it’s working with an incomplete...
Test and Learn: The Drivers of Great Senior Living Email Campaigns
Like a runner visualizing the finish line at the beginning of a race, it’s natural to be mindful of end goals before executing email marketing campaigns. That said,...
3 Tips to help Your Senior Living Community Maximize Heat Mapping
We have Harry S Truman to thank for coining the phrase “If you can’t handle the heat, get out of the kitchen.” If your senior living community applies...
5 Ways a Rehab can Check if an Email Marketing Campaign is Effective
Has this scenario happened to you? After standing in the checkout line at a grocery store for what feels like an eternity, it’s finally your turn. But you...
How Lead Scoring Helps Senior Living Communities Identify Interested Prospects
Don’t you wish you could focus the bulk of your outreach on “move-in ready” residents to shorten the sales cycle? Email marketing automation and CRMs can help teams...
Six Optimizations to Improve Self Storage Site Visibility and Profitability
A well optimized website can help your facility appear in search results, which increases the likelihood that a potential lead will click through to your site. And if...
3 Benefits Senior Living Providers Gain by Integrating CRM and EMA Data
Familiar with the phrase ‘The left hand doesn’t know what the right hand is doing’? Any senior living practitioner who’s experienced miscommunication between sales and marketing departments can...