Stop me if you’ve heard this scenario before: you’re in a reporting meeting, and someone is talking so far above your head that you mentally shut down. So, as to not ruin the flow of the meeting, you keep your Google Analytics questions to yourself and feel even more lost.
For many working in self-storage – whether you’re an owner/operator, manager, or even if you are responsible with executing self-storage marketing strategy – can feel overwhelmed by the sheer amount of data and terms to understand within Google Analytics.
If it feels like someone is speaking a foreign language when referring to Google Analytics terms during a meeting, let’s help translate.
In this post you’ll learn:
1.) Cookies: A cookie is a package of data sent between a browser and server. Cookies create and store a unique client identifier, which assigns a randomly generated number. Once the ID is generated it’s then stored in the cookie and is included with each hit/request that is sent to Google Analytics. This ID is later used by Google Analytics servers to calculate user, session, and campaign data.
2.) Sessions (Visits): The number of visits to your site during a given time period. This count increases with every new Session or “visit” tracked to the site. You can have multiple sessions per user.
3.) Users (Visitors): Total number of unique visitors to your site during a given time period. This count increases with only the first session tracked from a new user to the site. Multiple sessions from the same user don’t increase this count.
4.) Pageviews: The total number of pages these visitors viewed.
5.) Pages/Session: The average visit in terms of page views.
6.) Avg. Session Duration: The average amount of time a user spends on your site.
7.) Bounce Rate: The percentage of people who only visited one page on your site before they “bounced” somewhere else.
8.) Percentage New Sessions: The percentage of new sessions to your site as compared to all sessions.
9.) Channel Groupings: The Channel that sourced a particular session.
10.) Annotations: Denote changes to the website, new campaign launches, or in Google Analytics account setup. It’s great to have these in place so you can look back and remember the changes you made and why that may have affected the data.
We hope that this primer on Google Analytics terms will serve you and your self-storage marketing well. It may take time to become truly familiarized with Google Analytics. Keep in mind: unless you’re the individual responsible with handling reporting, you won’t need to know everything. You’ll mainly need to remember the terminology that suits your facility’s goals. Being able to access traffic and reports would also help you understand the data impacting your self-storage marketing strategy.
But if you still feel like we’re speaking a different language, contact us. We’ll provide the proper context for each of these Google Analytics terms, in addition to any other questions you have. Here’s to more cohesive collaboration this year, and into the future.