The idea for my first post presented itself while I was sitting in McCarran Airport in Las Vegas on Saturday waiting to head back to the Cleveland area. I’d just finished participating as an exhibitor at the Self Storage Association (SSA) Tradeshow September 10-12.
It was a quick three days and was action packed! Having been connected to the Storage industry for about 9 years, I’ve developed some great relationships and you can count on SSA to provide excellent opportunities to reconnect with old friends and to create new bonds as well. It was wonderful to see so many friends and acquaintances I hadn’t spoken with in some time.
The agenda was compiled of a wide array of topics. I decided to attend two key presentations which detailed how marketers can communicate with buyers through the use of your website, blogs, social media marketing and networking, ebooks and videos. As an exhibitor at the show, it was clear through networking with many storage owners that this niche business segment sees the need to integrate multiple initiatives in to the marketing mix. One of my discussions at our booth was with a storage owner that wants to integrate SMS as a way of communicating to her customers and we’ll be continuing our discussion discovering ways to provide a solution for her. Being one that loves my Blackberry, I think texting is a great way to talk with your customers!! So, when coupled with traditional Print & Internet Yellow Pages, these are a few additional ways to connect with your customers and prospects.
The other session I enjoyed was delivered by comScore, Inc., an Internet Marketing Research company providing marketing data and services to many businesses. They helped attendees capture a fundamental overview of online advertising and provided some key takeaways that could definitely assist when putting together an online media strategy and plan. In addition, the lively Q&A component added a good opportunity for attendees to share ideas as to what’s working with their online marketing.
So, now that I’ve left Caesars Palace, it’s back to work. The next couple weeks we’ll spend following up with the many businesses we spoke with to help them develop and implement their marketing plans. We’d like to thank the SSA attendees that stopped by our booth to speak with us! If you didn’t have the opportunity to chat with us in Vegas, feel free to contact us. Or, if you didn’t attend the Vegas show but are registered for the Inside Self Storage (ISS) show in DC, representatives from our agency will be exhibitors there as well so stop and meet us Oct. 6-8!