Cleveland’s loss in last week’s 2016 MLB World Series was most likely a time of great reflection for the ball club – what went right, what went wrong and perhaps a bit of forward thinking for the 2017 season.
And much like a marketing campaign post-mortem analysis, I couldn’t help but think, in that moment, how many parallels there are in comparing the day-to-day of a digital marketing agency with the team and the season to accomplishing the goals we set out for our client partners (or should I say loyal fans?).
Looking at the Cleveland Indians’ 2016 season for its wins, rather than at the overall outcome, it is easy to see how we (or at least myself) feel Cleveland pride instead of defeat. Consider the following:
In integrated digital marketing, we also focus on client wins despite adversity, loss and the occasional upset. We implement programs and strategies that occasionally require more effort, or more time, to see strong, positive results. In shortfalls or out-of-left-field challenges, we must continue to reinvent ourselves, our approach and our tactics. A disappointment today is a learning opportunity and the chance to be better tomorrow.
Digital marketing is unlike any other industry in that it’s constantly evolving – from approach, to trends and best-practices, to training and client expectations. The same could be said for baseball from season to season. And just as 2017 could be the year the Indians take it all, we know it will be Linkmedia 360’s best year yet as we continue to invest in our team and produce satisfaction through the results we drive for clients.
*Player images courtesy of The Cleveland Indians.