Who would have thought Seniors and tablets would go together like peanut butter and jelly? Times are changing.
In fact, recent research from the Pew Research Center from May 2017 revealed these statistics:
Does that mean your team needs to drop what it’s doing and create social media accounts on every channel available? Well, not exactly.
While the allure of social media is tempting, both Phil Smith from Linkmedia 360 and Patrick Hart from MatrixCare prefaced the Webinar by imploring teams not to chase bright and shiny objects media and industry publications press upon us. Instead – focus your community’s efforts into ensuring it has a firm digital marketing foundation comprised of a mobile responsive website, well-optimized for SEO and conversions. These efforts need to be measured and tracked. If those strategies are firmly in place, then focus to growing social efforts.
Bearing those aspects in mind — is your community prepared for the digitally savvy senior? For the first two parts in this three-part Webinar series, Phil and Patrick walked participants through the current digital landscape senior living communities are faced with.
In Part One, Phil and Patrick introduced participants to the digital marketing maturity curve. We began with the Classic/Foundational level, and moved participants through the first stage and primed them for the second level, Foundational. Phil and Patrick provided participants a checklist to follow with key elements included to ensure a community’s success. Review and replay what you may have missed here.
In Part Two, Phil and Patrick continued taking participants through the digital marketing maturity curve, moving from the Foundational level to Practitioner. Again, Phil and Patrick continued their approach of providing detailed checklists for success to help community’s accurately determine where their current strategy falls on the digital marketing maturity curve. For a recap of Part 2, click here.
The Four Levels of the marketing maturity curve are
In Part three, Phil and Patrick will conclude this series by taking participants to the final level on the marketing maturity curve, Advanced. The end goal is for your community to become an authority in the eyes of your ideal resident, and be able to effectively speak to both the digitally savvy senior, and the adult-child influencer (ACI).
Register for Part Three HERE.
The main focus of Part 3 is to show a Community/Corporate marketer how to take full command of their prospect/customer database through CRM, provide a full view of the resident pipeline, and deliver a cohesive and personalized communications strategy across all key stakeholders through marketing automation.
Be sure to register TODAY. Registration for this final Webinar is limited to the first 100 registrants. Webinar attendees are eligible to receive a full digital marketing website audit after the Webinar.
To receive a copy of the full checklist up to this point, please CONTACT US and we’ll be happy to send it to you.
We want to help your community meet and exceed its occupancy goals. Don’t miss out on the opportunity to revolutionize your strategy.