Most people have heard of- and are probably regular readers of- various types of blogs. From entertainment to personal to industry-specific, there’s a blog out there for everyone. But why is blogging so important for a business? Why should companies worry about devoting time to creating content for a blog of their own? And to that point, how should they go about doing so?
Let’s take a look at some of the best practices for creating a successful blog:
Now that you know how to get started, what are some of the benefits of blogging for your business? To name a few:
1) Blogging helps drive traffic to your website. Including your blog as a page on your website is important, because blogging shows your website is active. Every time you write a blog post, it’s a page indexed on your website. This presents another opportunity to be found in search engine results. Blogging also helps you get discovered via social media, because content can be shared across social networks like Facebook, Twitter, LinkedIn, etc. It keeps your social media presence going by serving as a repository of content.
2) Blogging establishes authority. Creating valuable content for your buyer personas proves you are an authority figure on the topic at hand. If you can help clear confusion on a subject for your target customer, they’ll keep coming back for future posts and will start to value your credibility in the industry.
3) Blogging helps convert traffic into leads. Each post is a lead-generating opportunity because you can add a call-to-action (CTA) on every post. CTAs can be an offer like a free ebook, white paper, assessment, trial, etc. The visitor clicks the CTA, fills out a submission form to receive said free offer, and thus a new lead is created.
Now that you know how to start blogging and what your business blog can do for you, start writing and get ready to utilize your blog as the great lead-nurturing tool it can be!