Learn How to Achieve Your Resident Acquisition Goals with a Solid Digital Marketing Strategy
These days, it doesn’t shock us to return home from work to find our kids with their eyes glued to the warm glow of an LCD screen. But what about our retirement-age parents? Did you ever predict they would be “checking in” and posting status updates?
According to new data released by the Pew Research Center, approximately 42% of seniors own a smart phone – almost a 30-point increase over the past four years. For senior living communities looking to grow census, now couldn’t be a better time to invest in a digital marketing strategy.
In part one of this three -part webinar series, Phil Smith from Linkmedia 360 and Patrick Hart from MatrixCare shared insights to help senior living communities increase their resident acquisition goals. This was accomplished – in part – by familiarizing participants with the digital marketing maturity curve. We naturally began by focusing on the Classic/Traditional level.
The takeaway? Essentially – don’t put the cart before the proverbial horse. We advocated for not getting distracted by the new “bright and shiny” objects, i.e. social media. Instead, we suggested focusing on a mobile-responsive website, not only optimized for search engines like Google, but ultimately for users wanting to learn more about your community.
In Part Two, Phil Smith and Patrick Hart will literally take participants through the next level of the marketing maturity curve: Foundational.
We’ll share checklists to work from after the webinar, so the information covered will stay top-of-mind while you’re customizing your community’s own, unique strategy.
Granted, we’re aware that a flashy infographic or checklist doesn’t substitute expert knowledge. So, we’ll also provide a complimentary audit of your community’s website to help you accurately determine where your community falls on the marketing maturity curve.
Registration is free, but space is extremely limited. Don’t wait, Reserve your spot now. Got questions? Contact us, and we’ll do our best give you answers. See you at the webinar!