Content Marketing is all the rage in the marketing world. Having new content affects your website’s visibility on the search engines. Google considers new and relevant content on your site or connected to your site a major component of their algorithms. What is content marketing and how can it be applied to the self storage industry? What are the best types of self storage content? How can you get started with a content marketing program?
What is Content Marketing?
According to Joe Pulizzi of Content Marketing Institute, content marketing’s definition is “a marketing and business process for creating and distributing content to attract, acquire and engage a clearly understood target audience with the objective of driving profitable customer action.” Content marketing is everything from print magazines and newsletters to infographics, blogging and podcasts. Content can be created from any type of a business’s marketing or internal materials. The content you create should fill a need, answer a question or ease a pain point with your audience. Content should always be created with your customer in mind.
Creating a Content Program for Self Storage
The self storage industry is a perfect candidate for content marketing. As mentioned, you can create content from anything you produce in your business from flyers to presentations. One of the best and easiest things to do to create content is to start blogging. Having a blog that is directly on your website is extremely helpful for Search Engine Optimization. If it isn’t possible to have it directly built on the site, you can create a blog for free via WordPress. You would just need to make sure that you purchase a domain name and have it linked to your website (an IT person can help with this.) Once you have the blog set up, then you can start creating content. You can blog as little or as often as you want and are capable of doing so. Decide what you want to blog about and become an expert in that topic. You can blog about self storage tips, organization tips, local events and information or just about anything you want to talk about and share with your customers. Uncle Bob Self Storage has a blog specifically for decluttering and organization tips and another one for storage tips. Another way to create your own content is to take a list of your storage dos and don’ts and make it into an infographic or a checklist that can be housed on your website. Infographics are extremely popular right now. You could create an infographic for spring cleaning tips, how to pack a box or even how pack a storage unit. The sky is the limit with content ideas! The content you create should be placed on your website and then promoted through social media, such as Facebook, Twitter, Pinterest, LinkedIn, Instagram or wherever your clients “hang out”.
Thinking of content ideas might seem daunting, but it really is not. You know your business and you know your customers. With a little investigating into what your clients might like to read or see (ask them via a survey, email blast or when they rent a storage unit), you can easily figure out what type of content to create. Organization, storage and cleaning tips are popular topics and cater to the primary demographics of self storage-women. To get your mind going on content ideas, sit down and have a brainstorming session. Before you know it, you will have notes filled out with great content ideas!
Getting Started with a Content Marketing Strategy
Content is everywhere, both online and offline. Companies have been doing content marketing for decades, but the actual term “content marketing” has recently become more mainstream and widely acknowledged as being for important for any company. To get your program started, set up goals for your campaign. Figure out who your audience will be for the content you are creating. Then, you can create the content, decide how to share it and find a way to measure that piece of content. It actually is an easier process than it sounds. With a little help from great online tools such as Google Analytics, Graphic Tools and a blogging site, you can get started with your content marketing program. There is so much content you can utilize, it is time to use that content wisely and help share your knowledge with the world!