One of the greatest shared challenges for senior living marketing practitioners is having too much work and not enough time. Your team may see the value that content creates, but time is fleeting.
According to HubSpot, most marketers take between one to two hours to produce a 500-word blog post. An hour or more spent researching and writing content is also an hour that could be spent on the phones, sending emails, conducting tours…the list goes on.
If your team feels stumped, we have some useful tips to help. In this post, you’ll learn:
Have one of your team members recently created a presentation chock full of eye-opening statistics? Regardless if the material was presented at a rotary event, executive leadership meeting, conference, or other event; chances are, there’s a wealth of topics to mine.
Once your senior living marketing team has found a presentation to deconstruct, use a format that compliments the material from presentation slides. Aside from blog content, your team could repurpose slides into:
Content takes on many forms. Choose one that matches the presentation you’ve selected and use the format prospective residents and ACIs will find the most valuable.
Sometimes the most compelling ideas for your content are in front of you. Your residents each have a unique story. To leverage this opportunity, identify residents who have compelling stories to tell and use that as fuel for effective content creation.
Have those individuals provide their POV on specific topics. Some potential ideas your community could use include:
These stories add a layer of authenticity to your content and can be a competitive differentiator. During resident interviews, also look to capture slice of life moments. Can your senior living marketing team identify a resident with a unique talent, hobby, or skill? Use this material in your content to add some variety to your mix of topics.
Effective content creation requires a blend of creativity, strategy, and execution. Hopefully after applying the content marketing tips in this post, your senior living marketing team will feel more confident about writing under time constraints. If that isn’t the case, there are alternatives to effective content creation.
Our team crafts content for provider partners that builds trust and ranks on search engines. Contact our team to learn how we could do the same for your community.