There’s no question: digital marketing is fast-paced. There are trends to keep up on, best practices to implement and a combination of strategy, personnel and systems to maintain. Jumping right in might seem intimidating, but it’s absolutely necessary in the digital age; consider this:
As we expect the number of seniors who are regularly active online to grow, it’s more important than ever to commit time and resources to developing a strong digital presence. As seniors and adult decision-makers increasingly turn to the web to evaluate senior living and continuing care communities, get up to speed by completing the following tasks first:
Using the Linkmedia 360 Senior Living Digital Marketing Maturity Model, evaluate your senior living community by outlining strengths, weaknesses, opportunities and threats. Because the maturity model speaks specifically to the senior living industry’s pain points, it should be fairly easy to identify opportunities – both for improvement and quick digital marketing wins. Generally, your organization will fall into one of these three categories:
With years of experience and clients of all needs, sizes and maturities, the Linkmedia 360 team specializes in driving and converting more leads for senior living communities. With in-house solutions that can be tailored to your needs, such as:
we’re sure you’ll find an area that you can jump right into now, and goals that you can work toward throughout 2017.