There are multiple ways for your business to communicate with your clients and prospects, and Email Marketing is just one of the methods that has evolved enormously over time. As your business makes connections and grows its database through the efforts of sales reps, attending tradeshows, and Outbound & Inbound efforts, make be sure to add those contacts to your email database. In the past, email marketing was somewhat “bland” due to the fact that the content consisted mostly of text, but today email content might be made up of images, attachments, coupon offers or video. Many companies are now using email to notify their audience regarding promos, announcements, new hires, or new products and services.
Here are some key practices to implement when composing your business emails:
Hopefully this information will help you with composing compelling emails for your business endeavors. In our upcoming email blog posts, we will cover topics such as opt-in, mailing lists, analyzing your email campaign results and much more!
To further help gain leads, don’t forget about using social media. Download our free ebook that explains how using social media in the sales process is extremely important!