We’re Taking the Stage at LeadingAge 2019. What to Know and Where to Go

Sun-drenched San Diego provides an ideal backdrop for a ‘must-attend’ conference in senior living: LeadingAge. Thousands of the brightest minds in the industry will unite to discuss active aging, share knowledge, expand their network and learn the latest tactics, trends and best practices. This year’s Annual Meeting is shaping up to be one of the most impactful yet. And while attendees want to accomplish as much as possible during the three days of LeadingAge 2019, there’s no way to see and do everything.

To help teams plan itineraries accordingly, we’re providing a snapshot of our presence during the Annual Meeting so sales and marketing teams can make the most of their time. Continue reading to learn:

  • Where to find the senior living marketing experts from Linkmedia 360 who will be at LeadingAge
  • Additional information about our Speaking Session on Wednesday, October 30

A ‘Who’s Who’ of the Experts at Booth 3134 During Expo Hours

Expo Hours during LeadingAge:

Monday, October 28: 11:30 am – 3:30 pm

Tuesday, October 29: 12:00 – 3:30 pm

Wednesday, October 30: 9:30 am – 11:30 am

Booth 3134 will draw a crowd during Expo hours. Here’s who you can expect to meet:

Chief Operating OfficerKurt Krejny – As Chief Operating Officer, Kurt Krejny provides leadership for Linkmedia 360’s client delivery team to drive a favorable digital marketing ROI for senior living communities that rely on innovative strategy, timely execution and superior customer service. By utilizing analytics, integration and data science, Kurt oversees our team in connecting sales, marketing and operations data within actionable reporting dashboards for client partners that are designed to align with goals, drive leads and improve census.

Vice President of SalesEvan Horomanski – Evan brings eight years of digital marketing experience where he has connected opportunities to tangible goals for client partners. Evan’s consultative approach drives strategic, scalable digital marketing solutions in senior living that allows client partners to thrive, even in hyper-competitive markets.

Vice President of Client ServicesTodd Hall – Todd has a 12-year client account leader track record of driving results, solutions, and relationships in a highly competitive digital marketing arena. Todd loves keeping ahead of the ever-changing online marketing trends and approaches – and making sure that his accounts are utilizing all opportunities to increase conversions and KPI’s.

Senior Account ManagerAngie Noorman – With over 10 years of marketing experience, Angie thrives when she is building relationships with client partners in senior living. She excels at learning a community’s business objectives and collaborates with providers to craft the perfect strategy that uncovers a solution to their unique challenge.

Business Development ManagerScott Taylor – Scott collaborates with senior living providers to develop partnerships that align with their goals. His expertise in relationship building and lead generation combined with his background in working with healthcare providers to develop digital marketing strategies helps him identify ideal opportunities to benefit prospective client partners.

Digital Marketing Strategist Alex Leaman – By blending her previous professional experience where she assisted marketing efforts internally at a senior living community, Alex provides a unique perspective and skillset. This relevant and applicable experience enables Alex to manage campaigns that yield impressive results and collaborate with client partners in a manner that can’t be replicated. Her dedicated focus on driving results through integrated performance and experience strategies makes her a trusted advisor in senior living.

If the impressive roster of team members attending LeadingAge 2019 didn’t impress, the complimentary gift we’re providing attendees with might do the trick. Our team will reward the time teams take to stop by Booth 3134 with a sneak peek at the Guide to Modern Marketing Automation. For this project, Linkmedia 360 partnered with Enquire to create a resource that is chockfull of useful information including:

  • Implementation levels for senior living providers (from Beginner to Expert)
  • Actionable tactics for marketing and sales teams
  • An email marketing automation campaign map with every touchpoint in the sales process

…and more. Make it a point to visit Booth 3134 to receive your copy! Quantities are limited.

Attend our Speaking Session to Learn how to Utilize Your Data

Wednesday, October 30 | 8:00 a.m. – 9:30 a.m. | Session 102-G

Using Data to Optimize Your Website and Engage Consumers

There’s no better time than the present to adopt a data-driven approach. Leveraging data, especially website data, yields incredible benefits for any senior living organization. During this insightful session, sales and marketing leaders will learn how to:

  • Determine how the right data can help identify strengths and gaps in your website’s content and structure and helps create a website that meets key consumer needs, offers a positive user experience and engages key personas at various stages of the sales journey
  • Get help to create an actionable plan for website optimization and content marketing and learn how to measure whether your content influences consumer behavior
  • Increase your ability to leverage internal resources so you can create content that showcases your community’s unique attributes and value proposition and enhance your brand

Speakers:

Alexandra Leaman, Digital Marketing Strategist, Linkmedia 360

Kurt Krejny, Chief Operating Officer, Linkmedia 360

Cathy Canning, Program Director, External Communications, Asbury Communities, Inc.

LeadingAge is Upon us. See you Soon in San Diego

While LeadingAge is nearly here, there is still enough time to answer your questions. Contact us prior to San Diego, or feel free to schedule an appointment with us during the conference. Our team is looking forward to hearing from you.

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