Facebook & Nielsen Bring Out the Measuring Cup

If you’re responsible for Social Media Marketing for your business, perhaps your job just got a little easier.  In the very near future, through a partnership between Facebook and market research firm The Nielsen Company measurable results will be served up regarding customer attitude and plans for spending based on existing display ads on Facebook. This capability will help connect the dots between online ads and consumer response through the use of opt-in polls on Facebook’s home page.     

Source:  gaebler.com

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