Location-based marketing creates opportunities to engage with customized, highly targeted audiences. Geofencing and geoframing are two types of location-based marketing methods used by providers to solve a variety of challenges. Between the versatility of the application and levels of customization, geofencing and geoframing are indispensable methods for senior living marketers.
Below is a helpful rundown to help your community implement both. Continue reading to learn:
Geofencing is the tactic that senior living marketing teams use to target individuals in a hyper-specific geographic radius. In practical terms, geofencing acts as a digital fence that’s enclosed around a physical area. Once a targeted audience enters the area with a geofence surrounding it, that audience will be exposed to a display ad with a marketing message.
Like geofencing, geoframing is utilized to target identified audiences in geographic areas. However; unlike geofencing, geoframing is used to target individuals who used to be in a specific geographic radius. For example, if your senior living marketing and sales team recently had a prospective resident visit your community, you could use geoframing to send an ad or message to those individuals.
Note: When executing geoframing like the example above, allow for at least two full business days to pass. That way, your community’s outreach will come across as helpful instead of being perceived as pushy or creepy.
Matt Aster, Linkmedia 360’s Director of Solutions, explains the difference between geofencing and geoframing and explains a couple use cases for geoframing in the clip below.
Senior living marketing teams can benefit numerous ways from layering geofencing and geoframing into its strategy. Whether a community wants to engage with a targeted audience of prospective residents using a personalized message or make your competition’s residents aware of your community, it can use location-based marketing like geofencing or geoframing.
When incorporating programmatic display into geofencing and geoframing efforts, your community will gain additional efficiencies with the granular and targeted audiences that its built. To learn specific ways your senior living marketing team can use geoframing and geofencing, download your copy of our Programmatic Display Guide. The Senior Living Programmatic Display Guide contains the following:
If your community has a question about geofencing, geoframing or a question about the guide, contact our team.