Has your addiction/rehab center cracked the code on generating highly qualified leads in a post-Google AdWords world?
That’s the question we posed in Part 1 of our 7-part guide to addiction center lead generation/lead diversification.
A brief recap: Last September, Google shook up the addiction/rehab industry when it restricted the availability of ads for keywords within Google AdWords.
So, what can your treatment facility do after Google’s lockdown on AdWords?
Invest in sustainable lead generation channels and promote your treatment center ethically within those channels. Additionally, your drug rehab center should look to diversify its lead generation strategy, so one algorithm update or industry shakeup doesn’t create detrimental damage to your treatment center’s leadflow.
In Part 2, we’re covering Facebook, and the role this channel plays in generating qualified intakes in a holistic lead generation program for your addiction facility.
In this Spotlight on Facebook, you’ll learn:
Make no mistake: with 2 billion active monthly users, Facebook provides a huge opportunity for your addiction treatment center to engage with potential patients while earning their trust. Among all the social networks available to marketers, Facebook provides the greatest ROI. That’s not to say other social media channels don’t provide value for marketers. Simply put, your treatment center loses intake engagement potential if it doesn’t have a presence on the platform. Listed below are pros to staying active on Facebook:
Granted, Facebook shouldn’t be considered the sole solution to drive leads for your intake staff. When integrated harmoniously with the other channels we recommend within this guide, Facebook can be an incredibly effective way to reach prospective patients.
Nothing gold can stay, and such is true concerning how quickly things change in social media. In addition to Google shaking up AdWords for the drug rehab industry, Facebook updated its algorithm affecting News Feed for ALL businesses with Pages in January. Facebook addressed its algorithm change to News Feed within its official press release. Your addiction treatment facility’s Facebook admin has most likely tracked a decline in organic reach with its posts for some time, so the recent announcement shouldn’t be overly shocking to hear.
Events like Google’s AdWords clampdown and Facebook’s algorithm update illustrate why brands can’t depend on one channel alone to drive leads on a consistent basis. Given that fact, we’ve outlined why Facebook shouldn’t be perceived as the leadgen holy grail:
While the cons to Facebook’s role as a channel to drive highly qualified leads to your treatment center staff are legitimate considerations, the pros to maintaining a presence far outweigh them. We’re not recommending packing up your things and shutting your business Page down.
Instead, your rehabilitation center will have to tweak and adjust its strategy to stay visible to prospective patients. We provide 3 algorithm-proof tactics your drug treatment facility can take.
The potential for your staff is limitless. Get creative and utilize live video to portray a slice of life at your drug rehabilitation center that pictures couldn’t do justice.
In the wake of Facebook’s News Feed algorithm, Page admins will have to adjust their strategy to focus on engaging with people and to stay visible. While tried-and-true marketing tactics like starting a paid campaign on Facebook remained unchanged with the algorithm update, convince & convert provides even more ideas for addiction marketers.
Of course, if your team is struggling with visibility after Facebook’s algorithm update and isn’t having the kind of success with lead generation with this channel, contact us. We’ll do our best to provide your drug rehabilitation center the counsel to maximize this channel.
In the next installment, we’ll address programmatic advertising, and the role it plays in an integrated, holistic lead generation strategy for addiction treatment centers