This guide to addiction center lead generation began with a singular question:
Have you cracked the code on ethical and sustainable lead generation after this past September’s Google AdWords for addiction centers change, and recent changes in organic?
If you answered ‘no’ to that question, then this guide is for you. Dips in occupancy occur with the ebb and flow that is lead generation. But your drug rehab center can set itself up for success by diversifying its overall strategy. Don’t allocate your marketing dollars solely into one channel to drive leads. If there’s anything practitioners have learned since last September, it’s that one channel alone shouldn’t be the primary way to drive intakes.
Diversified leadflow enables teams to continue day-to-day intake prospecting, so when a change occurs it doesn’t create detrimental problems for centers. In part 6, we cover marketing automation, and how it streamlines sales and integrates into a holistic addiction center lead generation strategy.
Read on if you want to learn:
Marketing automation is software that organizations use to automate and replicate tasks to streamline productivity and maximize revenue. Many teams use marketing automation to handle the heavy-lifting for emails, social media posts, prioritizing sales outreach, filtering leads, and more.
The opportunities for addiction treatment centers to impact lead generation and intake strategy are great, if your team understands how to properly implement marketing automation into your overall strategy. Consider this: On average, 51% of companies are currently using marketing automation.
Also keep in mind: marketing automation takes a lot of upfront work to implement and requires that teams set up and maintain workflows to make the most of the investment. Once the upfront work is complete, your team will need to continually monitor your automated solution. “Set it and forget it” marketers should look elsewhere.
That said, marketing automation offers big benefits to addiction center marketers looking to create sustainable lead generation strategies. Below are three handy ways marketing automation supplements addiction center lead generation strategies
Addiction center lead generation is multi-faceted and investing in marketing automation will help your team integrate sometimes disparate sales, prospecting, and trust-building activities with one centralized place. The opportunity to streamline sales and soften the burden of being bogged down with time-consuming activities can be a Godsend for many addiction centers. And in the wake of changes with AdWords for addiction centers, marketing automation could be the sustainable solution your rehab center needs in 2018.
In the final installment in the AdWords for addiction centers lead generation guide, we address content marketing, and how it integrates into a holistic leadgen program. If your drug rehab center has any questions before the final installment is published, contact us. We’ll help your treatment center find a ethical and sustainable way to generate intake interest to boost occupancy.