Using Google Analytics to Create a Successful Digital Strategy

Self-storage operators and managers know that driving traffic to their websites is a great way to generate leads and ultimately increase occupancy and revenue. A robust digital strategy functions to build on the off and online places and opportunities self-storage brands have to gain traffic – but where should you find the information on which to build that strategy?

Google Analytics.

The Self Storage Association’s Fall Conference 2016 is right around the corner, and the Linkmedia 360 self-storage team is prepped and ready to see you at booth 712 as well as at my roundtable discussion. As promised, here’s an overview of what you can expect to speak with me about, and why you won’t want to miss chatting from 3:15 to 4:30 at table 29!

The Bounce Rate

What exactly is a bounce rate and what do you need to look at in order to optimize conversions on your webpages? Are detail-level pages good or bad, and which type of page should have the lowest bounce rate?

User Flow and Funnels

Where are your users coming from and where are they going once they hit your website? Can you see the number of steps and clicks it takes from entrance to conversion? Does the experience make sense relative to what the user is looking for compared to what he or she is finding?

Navigation Summary

Get great insights and details by viewing the user experience at a page-level; which page should you view to find opportunities?

Site Goals and Events

Want to know exactly where users are clicking? You’ll want to set up events.

Site Search

Is your site searchable? If so, do you know what site visitors are searching for and whether or not they’re finding it?


Was there something about Google Analytics you have questions about but didn’t see? Feel free to include it in the comment section below, and we can talk about it at the show – looking forward to seeing everyone next week!

Can’t make it to the show and have questions on Google Analytics and site optimization? Drop us a line.

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