Having a website that can be easily viewed on mobile devices is very important to converting mobile searchers into customers. If your company does not have a mobile or responsive website, then consumers are having a hard time connecting with your business on the go. More and more companies are re-building their websites with responsive design in mind. When a website is responsive, the navigation, images and text adjust to the screen size of the device from which the site is being accessed. Responsive websites are therefore easier to navigate and view on mobile phones and tablets. Google recently announced that they will be making a change in their search algorithm to rank mobile search results on April 21, 2015. Websites that are deemed “mobile-friendly” by Google will rank better in mobile search. Mobile-friendly would include responsive websites and mobile websites. According to Google, “Users will find it easier to get relevant, high quality search results that are optimized for their devices.” Mobile apps that are indexed by Google through their App Indexing program will also begin to rank better in mobile search.
The big question from the update is: How will the change in the Google algorithm impact your website being found on mobile devices? The changes could have a huge impact on websites that are not mobile-friendly leading to a decline in search traffic and search rankings. Testing your website via Google’s Mobile Friendly Test is the first step that needs to be taken to make sure that your website is ready for the change. If it is not, then this is the right time to consult with an agency to update your website to a responsive design.
Linkmedia 360 keeps a detailed eye on the changes in Google’s algorithm and how it can affect our clients’ search engine optimization, local search and paid search programs on both regular and mobile devices. We created a Point of View detailing information about Google’s mobile algorithm update which also includes our recommendations for a website to maintain and ultimately gain visibility through these changes.