Did you know: Google updates its algorithm more than 500 times per year? Within this proprietary algorithm, Google uses over 200 ranking factors.
But which Google ranking factors matter most?
Continue reading to learn:
It’s important to consider the intent of the people who are typing in search terms at the time of the query.
Are the people searching these terms ready to tour a community today? Or, are they beginning the information-gathering process? Are these people searching nationally? Or, are they searching for local options?
Google factors search intent into the results that are presented on the SERP. With 55 percent of clicks going to the first three organic results on Google’s SERP, it’s essential for your community to be visible on the first page. Prioritizing the right Google ranking factors and matching your site’s content to the intent of your traffic will increase the likelihood that your website earns this visibility consistently.
We stated that Google uses over 200 (known) ranking factors. But what is a ranking factor?
A ranking factor is what Google uses to help determine where your website will appear for users searching for terms related to your industry. One important distinction to keep in mind is that Google doesn’t weigh all ranking factors the same. Some ranking factors could produce a minor lift for your community, while others could make a substantial difference in your website’s position compared to your competition on Google’s SERP.
Backlinko has done a great job of updating its list of Google ranking factors each year and can serve as a valuable resource for your senior living marketing team.
If your community focuses on the following ranking factors in 2019, your website will be primed to rank in search results:
After your team optimizes its website for the ranking factors above, it should begin optimizing for ranking factors that carry less weight, but still provide signals to Google.
With over 196 ranking factors to consider, it’s understandable if your community needs help identifying which ranking factors to tackle next. Contact our team, and we’ll help your community prioritize the ranking factors that will make the most impact for your website.
