A telltale sign of success for many drug rehabilitation centers is the sound of the admissions staff swamped with calls. While phone lines jammed with inquiries is a good problem to have, your staff only has so many hours in a day to respond. So to exceed occupancy goals, you will have to ensure that their time is well spent.
To support this effort, drug treatment centers will need to factor in alternative ways to measure whether rehab marketing is working (aside from hearing the phone ring). Read on to learn:
Organic SEO can balance the delicate needs of an intake, while supporting rehab marketing goals. When your center focuses on implementing researched keywords and optimizing the website for those key terms, it increases the likelihood of connecting with individuals searching for queries relevant to your offerings.
A solid organic SEO strategy will earn your drug rehab visibility with those who would benefit from your programs. Organic SEO incorporates digital marketing disciplines and best practices (200+ ranking factors alone) that combine to drive traffic and qualified leads that when nurtured and ready, will call your admissions staff.
Chances are, when a user clicks to visit your site, they will be directed to a landing page. This landing page has the potential to convert prospective intakes with a form. Addiction center lead generation is made easier with a well-placed form that has the right call-to-action, CTA, to convert prospective intakes.
Wordstream cites that only 52% of companies that use landing pages test them to find ways where they can improve conversions. So, a “if it ain’t broke, don’t fix it” approach won’t work with conversion rate optimization (CRO), or effective landing page forms. To set your drug rehabilitation center up for form submission success, apply:
According to Nielsen, 92% of consumers trust referrals from people they know. Business owners understand the power of referral, or “word of mouth” traffic. In some industries, it’s the difference between making a day’s sales goals. Within the addiction industry, a referral literally has the power to save a life.
To make the most of your treatment center’s referral program, set up the following:
Extole reports that the lifetime value of referred customers is 16% higher than that of non-referred customers. Meaning, referral traffic can create a positive feedback loop that can snowball when a dedicated strategy is put behind it.
There are additional ways to source engagement and interest in your treatment facilities’ levels of recovery beyond the phone lines to supplement rehab marketing efforts. But if your team has any questions or needs additional clarification, contact our team. We’ll do our best to help your drug rehabilitation center keep its admission staff busy with qualified calls.