Increasing online visibility through Search Engine Optimization (SEO) is an imperative undertaking for all businesses. SEO, the art of positioning your website for search engine success, is composed of countless elements which influence the complex ranking algorithms of search engines like Google. The purpose of this post is to illustrate the value of leveraging your social media initiatives to improve SEO. I will outline social media’s impact on SEO and discuss specific guidelines that should be followed to help your social media presence improve SEO prominence. To ensure successful integration is critical to ensure all stakeholders are aware of these best practices.
Since the launch of MySpace in 2003, social media has seen a tremendous growth in popularity and overall relevance to the online experience. SEO experts have been leveraging social media for years to help promote web pages for inclusion into relevant search results. Even before MySpace, blogs were a powerful force in driving SEO value to your domain. As of 2011, newer entities such as Facebook, Twitter, Google+ and Pinterest have gained importance in communicating a website’s relevancy and authority. The top two search engines, Google and Bing, have unmistakably indicated the importance they place on social signals. Each has evolved their search engine interfaces to reward and feature social links and content by leveraging Google+ and Facebook respectively. It is clear that social media and SEO are quickly becoming tightly interwoven.
Providing engaging media that draws attention on social media while increasing search engine visibility amplifies your online efforts. At Linkmedia 360, we pride ourselves on the integration we provide between our full array of digital marketing services. Learn more about our SEO Informed Social Media and other services by contacting us today!