Today I attended the Cleveland Sales & Marketing Executives March presentation with Sales Training Consultant, Marvin E. Montgomery of ERC. 8:00am wasn’t too early for Marvin to pack the room sharing his thoughts on “Overcoming Price Objection”.
If I had to give you a quick run-down of his presentation, I’d have to say his focus was on ways to overcome the price objection by first building the relationship, monitoring our attitude and confidence about our products and services, preparation and practice, and knowing why a business should do business with us.
I found his information very timely and so on point! Since Linkmedia 360 is always looking at ways to build relationships and offer valuable solutions, his input on being an active listener and offering the client options were noteworthy.
Companies have to be creative now, as the old adage, “one size fits all”, doesn’t apply when it comes to certain aspects of the business world, today. Linkmedia 360 can truly attest to this. Once, we were strictly a National Yellow Pages adverting agency, yet saw the need to evolve into a directional media firm to provide our clients with multiple solutions. We’ve had to uncover what a business is looking for, see if they fit our profile and if we can help them.
All in all, great tips Marvin! Totally worth setting my alarm for just a little earlier this morning! BTW, I just got an email and I see Marvin is featured in Smart Business. Check it out!