Linkmedia 360 is Presenting at SMASH Senior Living 2020: What to Know

This year, SMASH senior living 2020 is holding a virtual conference from October 19-23, making attendance easier than ever. Virtual SMASH week brings authors, topic experts, thought leaders and attendees together for a weeklong interactive experience unlike any other. Linkmedia 360 is proud to once again be a Premier Partner and Co-Presenter at SMASH 2020.

Cappella Living Solutions / Christian Living Communities will be presenting with Linkmedia 360 to share best practices and actionable examples to help attendees advance and optimize their marketing automation strategy in an educational session you won’t want to miss. Continue reading to learn additional details about the educational session.

Marketing Automation Strategy:
Going Beyond Opens & Clicks to Drive Meaningful Results

Tuesday, October 20th | 10am MT / 11am CT / 12pm ET

Does your senior living community need to improve its email marketing automation operations? Then register for Virtual SMASH Week and attend our educational session. We’ve provided an overview of what senior living marketing teams can expect to learn during the session:

Marketing operations advancement is a journey, not a flash in the pan. Having the right technology can support the path to success, but a marketing automation initiative is only as good as the strategy and execution behind it…and with a steady flow of inquiries. It’s time to move beyond basic workflows and simple metrics. Learn best practices to leverage technology integration and chart out your path to measuring real success metrics for your senior living communities. View examples and understand what it takes to optimize your marketing automation program to support your key sales KPIs and campaign goals.

  • Understand email strategy and common automation feature/workflows – and how they can move inquiries down the sales funnel
  • Learn which KPIs to focus on to show campaign progress to nurture inquiries in support of sales goals
  • Learn about email best practices and optimization tactics to support the utilization of automation technology, creative content and analytics

Featured Speakers During SMASH Senior Living 2020

Chief Operating Officer at Linkmedia 360Kurt Krejny – As Chief Operating Officer, Kurt Krejny provides leadership for the Linkmedia 360 client delivery team to drive a favorable digital marketing ROI for senior living providers that rely on innovative strategy, timely execution of tactics and superior customer service.

By utilizing analytics, integration and data science, our team will connect your sales, marketing and operations data within an actionable reporting dashboard and road map to drive leads that have the right balance of quality, volume and efficiency.

As a digital marketing strategy practitioner, Kurt takes tremendous pride in staying up to date on next practice digital tactics and works directly with client partners to craft custom digital marketing strategies to support business objectives.

Vice President Sales & Marketing at Cappella Living SolutionsAngela Green Urbaczewski – As Vice President of Sales & Marketing at Cappella Living Solutions and CLC,  Angela Green Urbaczewski has 20 years of experience driving strategy and occupancy in lifeplan, rental, and healthcare communities. Cappella and CLC own, operate, and manage 23 for-profit and not-for-profit communities across the West and Midwest, with extraordinary focus on resident satisfaction and mission.

Angela brings clients market expertise and a strategic look at product, pricing, and positioning. She specializes in competitive market assessments, sales and marketing strategy development, identifying sales talent, and coaching and developing sales leaders. She also provides strategic sales leadership and execution support to start-ups, existing communities, and expertise in driving referral sales for higher levels of care.

She is a passionate sales coach and mentors executive leadership as they seek a competitive edge in changing markets. In her three and a half years as Vice President of Sales & Marketing at Bethesda Senior Living, Angela drove growth through new development and acquisition and increased move-ins 33% across 18 campuses.

Angela previously consulted across the United States with Solutions Advisors & Seniority, Inc. driving fill-up in start-up, turn-around, and occupancy-challenged for-profit and not-for-profit clients. Her previous experience includes sales leadership with HumanGood, Vi, and United Church Homes & Services.

Connect With our Team Before SMASH Senior Living Conference 2020

SMASH 2020 offers an engaging way to connect, network and collaborate with industry leaders. Our team looks forward to reconnecting with peers and building robust partnerships. If your senior living marketing or sales team has a specific question about our speaking session at SMASH senior living or wants to connect prior to the conference, contact our team. We’ll be happy to answer any questions you may have and look forward to seeing you virtually.

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