The Linkmedia 360 team took center stage in Las Vegas for the 2016 ISS World Expo. While spending two successful days at the Inside Self Storage conference held at the Paris Hotel & Resort on the Vegas strip, we spent valuable time meeting with clients, industry vendors, and potential partners. But where we were proud to make our biggest impact on the ISS event was as a trusted thought leader during the education sessions. Even though it was only her first time presenting, Linkmedia’s Senior Digital Marketing Strategist, Barbara Le, stole the show by delivering an extremely informative and actionable digital marketing presentation.
Speaking in the Advanced Marketing Track, Barbara offered valuable insights and best practices that quickly became the talk of the show. During an engaging and interactive presentation, Barbra discussed ways to maximize online conversions with a location-landing page strategy while highlighting what makes a great landing page, sharing important user-experience elements, and reviewing practical tactics that can quickly convert a website visitor to a tenant. She also encouraged participation throughout the presentation while answering a number of questions from the audience.
Following Barbara’s presentation, she met with a long line of audience members who were interested in learning more about maximizing online conversions. Those questions continued to stream into our trade show booth throughout the remainder of the day as well, and our team was able to engage in productive discussions about integrated marketing solutions focused on insights, analytics and action. We’d like to thank everyone who stopped by the booth or took the time to meet with Phil, Kurt, Barbara or Brendan during the trip, along with everyone who attended Barbara’s presentation. We’re looking forward to being back with new insights to share at the ISS show in 2017 already!