Today’s blog post was written by Dave Wolf, Linkmedia 360’s Managing Partner:
Linkmedia 360 will be attending and exhibiting at the upcoming BAI (Bank Administration Institute) Retail Delivery Conference at the Walter E. Washington Convention Center in Washington, DC from October 9-11. Linkmedia 360 will be showcasing our local online listing management solution for retail banks.
Local listing management for retail banks has never been more important as consumers turn to desktop and mobile devices to find branch locations and retail banking services and products. Many retail banks’ local online listings contain numerous errors including: wrong phone numbers, addresses and descriptions of services offered at their local branches.
Correcting, managing, claiming and updating local online listings and business profiles is a daunting task for retails banks. The number of search engines and online directories that consumers’ reference has grown exponentially, making the task of managing listings extremely challenging. Another challenge for retail banks is to leverage their ATM networks and manage the listings for these locations. Google Mobile now features an ATM locator on its main menu page. Optimizing and claiming these locations on Google Local (formerly Google Places) represents a great opportunity to leverage the fees that can be generated through ATM networks.
Linkmedia 360 will demonstrate its local listing management solution that corrects and optimizes bank and ATM local listings. This solution ensures that consumers find the correct banking information when they do a desktop or mobile search. In addition to ensuing consumers find the correct contact information, claimed and optimized listings are indexed higher on local organic search results making your listings and brand more visible to consumers.
Please stop by our booth, #1267, at the BAI Retail Delivery conference and we will be able to pull an online audit report to provide you with the visibility of your online local listings and what can be done to correct them. Linkmedia 360 is excited to be a participant in this year’s conference!