Linkmedia 360 hosted the latest in a series of free informational webinars on Thursday, February 23, 2012 entitled “Mobile is the Future & the Present. Are You Mobile Friendly?” Our search guru, Mike Ostrom, and webinar and social media coordinator, Debbie Lamb, were the presenters for this very informative and timely webinar. Mobile and smartphone usage has been exploding over the past few years. According to Google, as of December 2011, 38% of the US owns some type of smartphone! This is projected to increase to over 50% by 2014! With the increase of smartphone usage, mobile advertising has really taken off and according to emarketer, $2.6 Billion could be spent on mobile advertising including mobile search and mobile display. There are so many questions to ask before starting a mobile advertising campaign for your business. During the webinar, Mike and Debbie discussed if it is worthwhile to have a mobile marketing campaign, does mobile advertising deliver a stronger ROI than a regular Pay-Per-Click program and should you get a mobile landing page to go along with your mobile campaign. Mobile advertising has become the “new frontier” for marketers. Is your business ready to be mobile friendly?
Thanks again to Mike Ostrom and Debbie Lamb for a great presentation! Our next webinar, in April, will discuss the current trends in Social Media including Pinterest, Google + and paid advertising on Facebook and Twitter.
Keep an eye out on our blog and our Facebook, Twitter and Google + pages in the next month for more information and an invitation!