Mobile Is Where It’s At

If you stop and think about it, we’re hearing a lot about Mobile these days. Mobile can mean having access to the web via Notebook PCs or Smartphones, reading the news on the go via your Blackberry News App or providing mobile coupons and text alerts to your customers and prospects. Right now, I’d like to focus on texting. I love it! Since my phone is always with me (and I mean always), it’s the best way to connect. So far, Verizon texts me to confirm payment of my bill and changes to my account, Bath & Body lets me know when to stop in the store to pick up my favorite Signature Collections scents at sales prices and I’ve opted in for Bass Shoes to give me the heads up with text messages about upcoming deals there too. I’m certain my list will continue to grow.

I was thinking about how email is a great communications tool to inform consumers about products and services but sometimes it can be a challenge to remember to print out the email especially if it’s tied to a coupon or incentive. Communicating via texting is definitely the way to go. I feel very strongly that over the next several months, we’ll see a large shift into that arena.

That being said, we’ve made sure to integrate mobile opportunities into our product suite. If it’s time for us to develop your Print and Internet Yellow Pages media plan, why not create your Mobile strategy along with it?

We’d like to hear from you. What’s your take on Mobile Marketing?

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