When advertisers make their Print Yellow Pages placement decisions, we realize they need a lot of tools to make the best choices for their business. Usually, several factors come into play to make a wise business decision as to what type of ad to place. Those things might include their budget, competitor advertising, demographic information, directory usage data, coverage of the directory, directories available within a mile radius of a particular site and viewing tear sheets or tear pages of the current book in circulation. We think it’s important that as your marketing partner, we make these tools available.
What we know for sure is that advertisers like to analyze the tear pages of the headings or categories that they advertise in when reviewing their media buys. Here at National Yellow Pages Media, we feel we provide a great service to our clients and help with the environment all at the same time. Some clients have multiple directories that are reviewed at one time and having the capability to view their own ad and those of their competitors provides easy accessibility and convenience. Many of our clients utilize our Tear Pages Online Portal. This not only saves us time and energy in copying a massive amount of paperwork, (we will still provide tear sheets in a paper format for those that request it) but reduces the amount of paper needed to complete the task. Most all directories are available online and can be beneficial in reviewing ad sizes, color ads and competitor advertising. Tear Pages not available online can be ordered and provided also.
This is just one area where we pride ourselves in making the placement decision process easier by offering user friendly resources to help you get the job done.