The results are in. After surveying over 200 senior living sales and marketing leaders, we learned the most common challenges facing teams responsible for resident acquisition and occupancy success. The day-to-day expectations of driving community engagement, becoming a search engine optimization expert, journalist, senior living guru, marketer, and salesperson rolled into one can be overwhelming.
Our goal for this Guide is to help people like you, senior living sales and marketing leaders, face and address their unique set of challenges. If your team wants to win senior living marketing this year, our Guide will be a handy asset. You’ll learn 5 tactics your senior living community can embrace to win 2018 within our Guide.
Based on the survey we conducted and the conversations our team had with senior living leaders, we’ve identified four trends communities should be aware of and continue to address in 2018:
Your team may have faced these emerging and continuing trends for years, depending on your community’s location. The pace of change will continue, and within the Guide we address these changes while offering tactics to apply to your resident acquisition strategy.
Here are the areas covered in the Guide to help your senior living marketing team address its unique set of challenges regarding resident acquisition:
We understand that team members are wearing “multiple hats” within a senior living organization, and prioritizing efforts to effectively impact occupancy takes all hands on deck (including some automation). Our Guide was created with that insight at heart, to help your team achieve its goals and make the most of your marketing.
Are the trends we addressed reminiscent of your community? Senior living marketing isn’t getting less complicated, but the shared challenges we discovered can be overcome with diligence, strategy, and teamwork. Download your copy of the Guide to start winning your resident acquisition strategy, and contact our team with any questions.