Senior Living Series: 5 Senior Living Marketing Ideas: Part 1

Is your community satisfied with its performance in the fast-paced, competitive senior living space?

Here’s 4 noteworthy highlights our team observed shaping Senior Living:

  • The Rise of the ‘Digitally Savvy Senior’
  • Shifts in Living Preferences drive the need for differentiation between: Assisted Living, Memory Care, Independent Living, Home Healthcare, CCRC’s, Skilled Nursing Facilities
  • Declining occupancy levels coupled with intense competition lead the way for greater investments in technology and innovation
  • Senior Living Communities are reallocating marketing budgets from traditional marketing channels to digital marketing while also tying ROI between online and offline channels

These highlights are a combination of insights pulled from meetings, conferences attended, and candid conversations. To gain a true understanding of the challenges impacting resident acquisition and overall success in Senior Living, our team went a level deeper.

We surveyed over 200 Senior Living Communities and spoke with practitioners to gain insight into what’s really moving the industry, and where opportunities for growth exist. We’ve provided a clickable cover of the Senior Living Marketing Guide below for download, where we share our findings in full.

To set the stage, we created a series with 5 senior living marketing ideas for communities to implement into their resident acquisition strategies. Coupled with the insights provided within the Leadership guide, our recommended ideas will ensure that your community is up-to-date in accordance with the industry and is poised to make this the best year for occupancy yet.

Series Takeaways:

  • Provide 5 senior living marketing ideas your community can implement to improve occupancy and resident acquisition
  • Promote a holistic mindset for senior living practitioners to close the loop between traditional and digital (offline and online) strategies

5 Senior Living Marketing Ideas Covered in the Series

In this series, you’ll learn 5 senior living marketing ideas your community can implement to proactively impact resident acquisition and achieve the goals that matter most to your community. We’ll discuss:

Fill that Funnel: Make this the year of Resident Acquisition

Do the highlights we addressed align with what you’ve experienced?

Click the thumbnail above and download your copy of the Senior Living Marketing Guide. On top of additional context provided around the ideas posed in this series, your community will learn:

  • An extensive review of the current state of occupancy
  • An analysis of marketing budgets and allocations
  • We reveal the most common challenges facing senior living sales and marketing leaders
  • We share five actionable recommendations your team can implement to tackle these shared challenges while setting your community up for a winning year

We want to see your community surpasses even lofty goals. We’re here to support your efforts. Call our team, and we can set up a discussion to provide additional context where your team needs it. Here’s to turning ideas into action, and action into measurable resident acquisition!

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