Stop me if you’ve heard this phrase: “Once you’ve set foot on our community’s grounds, you’ll see the difference. Our staff and care set us apart. Welcome home.” While that sentiment may be true of your community, it isn’t quantifiable for prospective residents or the adult-child influencer (ACI).
Our team spoke with over 200 senior living practitioners and identified one of the challenges facing today’s senior living marketers is properly integrating a marketing technology stack. Today, for communities to stay competitive, not only is properly using data essential, but also having a command over data to make informed decisions. We provide tactics communities can take to meet resident acquisition needs within our ‘Sales and Marketing Leadership Guide’. Download your copy of the Guide below.
Within Part 6 of this series of senior living marketing ideas, our team talks analytics and the role it plays in resident acquisition. Consistently leveraging analytics will help your community understand residents better, so it can articulate the experience residents will have once they’re living at your community. Read on if your team wants to use data to tell better stories while communicating the lifestyle benefits of your community to today’s seniors.
Applying analytics will help your community rise above industry clichés by knowing who to target and allowing your messaging to speak directly to your audience.
Intense competition puts pressure on senior living communities to understand data and use real-time analytics to drive insights to fuel continuous strategies. The better your senior living community can understand and command its data, the more effective it can reach your desired audience en masse. Hone in on four KPI’s for analytics clarity:
A tacit knowledge and application of analytics data will allow your marketing team to tell the story of its community experience to the seniors and ACI’s who are most receptive to your message. It takes marrying sound analytics expertise with a creative message drawing attention to your community’s unique amenities to resonate with your prospective resident.
The better your community can come to cracking this code, the closer it will come to surpassing resident acquisition and occupancy goals. Check out this glossary of Google Analytics terms if you need a refresher, and make the most of this senior living marketing idea for your community.
None of us have a crystal ball to predict which senior living marketing idea will impact your community’s resident acquisition goals the most, which is why we’ve provided 5 of them to be used together, separately, or based on your community’s needs. To refresh your team on the series and save on scrolling, we’ve provided the five senior living marketing ideas with the corresponding links below:
Our team hopes this series of senior living marketing ideas will help your community make this a watershed year of resident acquisition. If this series raised more questions than provided answers, contact us. We’ll be happy to help your community navigate the competitive senior living landscape and help achieve your goals.