Should My Senior Living Community Pay-to-Play on Google?

What is Pay Per Click Advertising?

If you’re struggling with occupancy, and you need a quick dose of leads, one proven method is to run pay-per-click advertising on Google. It’s a great way to complement existing campaigns or get started on a new one.

Please watch Episode 5 of Fresh Insights from Fresh Faces today as we discuss the following topics:

What is pay-per-click (PPC) advertising?
What is the Google AdWords tool?
How to establish a budget and develop a high-impact campaign?
How to get started with a keyword strategy?
The importance of good landing pages.

Please join us for Episode 6 next week as we learn how to optimize our Local Listings. For a full episode index, please visit our show page Fresh Insights from Fresh Faces.

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