It hasn’t been that long ago that industry professionals gathered for the 2010 Yellow Pages Association (YPA) Conference in Vegas. The theme was “Transformers” and representatives from our agency were there to network and take in the latest news surrounding the Yellow Pages industry.
The message was “transform” and that’s exactly what Linkmedia 360 has done. Having been a traditional shop handling National Print Yellow Pages, we saw the need to change. We knew that we had to help our clients connect with their customers wherever their prospects might be. This meant, while talking to our clients about their print needs, we also had to couple that with Internet Yellow Pages, Search Engine Marketing, Mobile and Pay-Per-Call opportunities. In doing so, we optimized lead generation through online and offline channels. It’s not just about placement in these various verticals, but proving the value, testing your campaigns, and drilling down to measure results. We realize that you want to know which keywords were effective on which Search Engines, which ad copy out performed another, how many phone calls or email submissions you received and sales that were generated from your various campaigns.
For our expansion and success in these additional areas, Linkmedia 360 was recognized last week by publisher, SuperMedia, for its outstanding initiatives in being innovative.
National Sales Manager for SuperMedia, Jerry Watson, presented Betty Brown, President/Co-Owner and Dave Wolf, Managing Partner/Owner with a publisher award for outstanding accomplishments for the 2009 year. Betty was excited about this recognition because this added another award to our trophy case.
It’s a given that we’re going to take actionable steps to keep our clients and prospects current with offerings as technology and the industry evolves. It’s a pleasure to be recognized for doing so.