“The Changing Face of Directional Marketing” webinar recap

Linkmedia 360 hosted its latest free information webinar on Tuesday, February 22nd entitled “The Changing Face of Directional Marketing”.  Jerry Watson, National Sales Manager with Supermedia, was the presenter for this very informative and timely discussion. Jerry talked about a variety of topics including direct mail, the changes to superpages.com, QR codes and Mobile Display Advertising.

Some key take-aways from the webinar are: 

  1. Direct Mail is a highly targeted and cost-effective direct marketing tool.
  2. Superpages.com has updated their site to be more content driven including coupons, reviews and video.
  3. “Quick Response” Codes are beginning to pop up in outdoor advertising, magazine advertising and even in the yellow pages. Once scanned into a smartphone application, these codes will send the consumer directly to the advertiser’s website or corresponding landing page.
  4. The possibilities for Mobile Display Advertising are endless. Mobile Advertising is here to stay and will only increase in scope over the next few years.

Thanks again to Jerry Watson for a very informative presentation! The next topic in our webinar series will cover another “hot button” issue, Online Listing Management. How can you make sure that your online listings are correct? Linkmedia 360’s very own Dave Wolf, will be the facilitator for this timely discussion in the beginning of April. Keep an eye out for an invitation!

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