According to responses in a survey conducted by BrightLocal, 92% of consumers turned to the internet to find a local business in 2014, and that number is only expected to increase. The majority of consumers searched online for local businesses more than 6 times in the last year, meaning they’re searching for something local every other month. What does this mean for your business? Well, it means that no matter how large or small your company is, you can’t ignore the fact that local search is growing. So, in order to be found online, you need to adopt local SEO strategy within your digital marketing efforts.
This means you need not only a high quality website, but also consistent listing data across search engines and online directories. When potential customers are searching for your business, the search engines and several mobile apps rely on location data from your company website and other third party data sources to provide the most accurate search results. Therefore, if listing data is incorrect or inconsistent between all these data sources, your company name, address, phone number (NAP) or website might not appear on the first page of results- or worse yet, might not appear at all.
This is also where having optimized location landing pages comes into play. A key component for being found by the search engines (and by prospective customers) is having these optimized pages for each of your brick and mortar locations. Providing information like services, a clickable map, hours of operation, and specific local information can help improve the quality of the location pages and ultimately improve where your company is found in the local search results.
Back in early August of 2015, Google reduced the amount of local listings displayed within search results from 7 to 3, so it is even more important now to improve your local SEO strategy if your location is ranking in results 4 to 7.
Help your business become more visible online by employing the following SEO components across your location landing pages:
Turn these local SEO components above into action by focusing on a strong technical foundation, driving relevancy through on-site content, and building authority to your location landing pages through obtaining helpful links and mentions from other surrounding businesses. Once in place, you’ll find that it’s possible to measure the increased visibility of your local pages. Putting time and effort into having the right information on location pages can reward a business with higher customer engagement and more conversions.