If you’re looking for a new job in senior living marketing, the search can span weeks, months or longer. Perhaps no one understands how time-consuming and frustrating the hiring process is than Brad Wachter, from Senior Living Recruiters.
Brad served as a Regional Director in senior living and has firsthand experience with the difficulties faced with hiring qualified and motivated practitioners before he founded Senior Living Recruiters ten years ago.
Brad sees a bulk of opportunities for senior living marketers in the following areas:
Within these fields, it’s important to note that providers aren’t just looking to find an individual to replace someone who’s recently vacated a position. While that’s a typical hiring circumstance in any space, there are additional unique challenges pertaining to senior living. As communities enter a construction phase to build and expand locations to new areas, a priority becomes hiring an experienced staff to set that new location up for success and begin creating ROI opportunities immediately to recoup a substantial development investment.
Unfortunately, given the granular focus within senior living, it can be tough for outsiders to break into key positions. Having experience is just one metric recruiters like Brad seek. Industry experience coupled with success stories bolsters the requisite experience needed and is the preferred route for those tasked with senior living hiring. This need trickles down from corporate and influences the recommendations recruiters will inevitably make.
For example, if you’re a director of marketing for a community and are seeking an opportunity with another senior living organization, articulate these wins to a recruiter:
As we previously stated, track records are important, and will follow you into your next senior living venture. But, depending on the organization, intrinsic qualities and strengths also factor into the hiring decision. Here are a few:
Regardless of the external wins and intrinsic qualities both recruiters and organizations alike seek in applicants, one common theme across the hiring field in senior living is the risk-averse strategy to hire applicants who have handled similar responsibilities.
To that effect, it would be unlikely to see a marketing director who was previously responsible with executing strategy for 30 communities suddenly responsible for 150 locations (though that scenario happens from time to time).
You know how it is, senior living marketers – wearing so many hats in our respective role. Of course, communities are looking for both qualities within the same candidate. Organizations that insist on measurement metrics to track performance need process-driven hires who can correlate:
Conversely, creativity isn’t mass produced, and senior living marketing teams can gain a strategic advantage over competition for having a well-rounded, action-inducing creative message that’s cohesive across multiple advertising channels. For those new hires, the following creative qualities are crucial:
Today’s multi-faceted senior living marketer needs to have a blend of both process-oriented insight with a strong handle on creative and resonant messaging.
What was common even five years ago may have changed, depending on the role you’re applying for. It’s scary, sure, but it’s also an opportunity for applicants across the space. The modern senior living practitioner needs a diverse toolbox of skills from which to draw from.
In case this information is making the senior living career process more daunting, don’t let it. Brad just launched an exciting new coaching and training program called ‘Getting to Regional’. This 12-week coaching and training program will prepare you for the role you’re seeking, but might not be qualified for yet. Schedule a 20-minute strategy call with Brad himself here to learn more.
Brad addresses the dichotomy of interlinking skills that are necessary for the successful senior living practitioner of 2018 and beyond. Here’s what else is covered in this episode of Fresh Insights from Fresh Faces:
We hope your team finds hiring for senior living careers to be a breeze and not the bane of your existence. If it becomes that way, you can contact Brad on his site at Senior Living Recruiters. For any questions regarding senior living marketing, feel free to contact our team. Here’s to your community hiring wisely to meet and surpass your goals.