Managing local business listings on Google and all of the other directories and listings services can feel like a full-time job. That’s because it is a full-time job if your organization manually enters and verifies its business listings for multiple locations.
Creating and verifying location information is crucial to meeting business goals as 30% of all searches have local intent.
Meaning, if your organization doesn’t have a “verified” Google My Business (GMB) Dashboard, you are missing opportunities to appear favorably when local searches occur on Google.
At this point, you may be asking: “What is a GMB Dashboard?”
Google allows you to create a ‘one stop shop’ to house all your organization’s location information. This is made possible through what’s called the Google My Business Dashboard. There is no limit to the number of locations that can be managed through a GMB Dashboard.
The second question you may ask yourself is: “How do I create a GMB Dashboard for my organization’s locations?”
We aim to answer that second question for your team today. Continue reading to learn:
Using Postcard Verification, your organization will have to manually enter each location into your GMB Dashboard. Then, your team will have to contact Google Support and request a postcard be mailed to each location. A unique five-digit pin will be contained within each postcard that’s mailed.
This five-digit pin must be entered manually for each respective location created in your GMB Dashboard. Only after the pin has been successfully entered will your location become ‘verified’ and will begin appearing in Google local search results. Verification typically takes 24 to 48 hours for each location.
What is bulk verification? The method is as simple as using one email address to verify all your GMB Dashboard locations (which could number in the hundreds or thousands).
To utilize the Bulk Verification method, your organization will first upload a spreadsheet containing all of its location information (business name, address, phone number, etc.) to your GMB Dashboard. Then, your trusted partner will contact Google Support on your behalf requesting an email to be sent to your organization’s corporate email domain.
The individual from your organization who answers Google Support’s email must then provide authority to your agency partner to manage all your organization’s locations within your GMB Dashboard. Once the email authority has been granted, all locations become “Bulk Verified” instantaneously and will begin appearing in Google search results within 24 to 48 hours.
As you can see, partnering with an agency or trusted consultant drastically cuts down on the time it takes to create and verify business listings for each location in a GMB Dashboard. Additionally, Bulk Verification streamlines the time spent verifying business locations for organizations with more than 10 locations.
Our team manages thousands of business listings, within multiple GMB Dashboards for client partners. Contact our team of specialists to help your organization get discovered by local customers on Google who are ready to purchase your product or service offerings.