Some people thought this day would never come.
Ten or 15 years ago, if you asked the average senior what she thought of the internet, the answer would probably be “not much.”
Today though? Seniors are “liking,” commenting and sharing content on all the most popular social media channels. They’re even having fun with those wacky Instagram filters.
Yes friends, digitally-savvy seniors are here, and they’re staying. That means if you want to engage with the next generation of residents, you’ll need to do it on their terms – and in their web browsers. And while the current trend is geo-targeting on Snapchat – will that help your community grow its census today? Absolutely not. Don’t let distractions like these come between your community and a solid digital marketing foundation built from proven methods and tactics.
Sign up for our new webinar, and together we’ll sift through the myriad of options and boil it down to the essentials.
Chances are you’re already spending marketing dollars seeking this demographic to build and grow your census. But, are you taking advantage of your opportunity to re-engage with the digitally savvy senior on the web?
Doing this successfully requires more than just familiarity with Facebook and Instagram. It calls for an actionable, data-driven digital marketing strategy that helps turn your leads into prospects and your prospects into residents. It also requires meticulous data tracking, reporting and insights which you can use to identify exactly where your marketing dollars are best spent. The Linkmedia 360 and MatrixCare teams will help you create checklists to address these items.
Phil Smith, Director of Business Development at Linkmedia 360, and Patrick Hart, Vice President of Senior Living Solutions at MatrixCare, will provide senior living marketers and their associates with insights, action plans and checklists in today’s competitive environment to win the hearts of digitally savvy seniors.