Linkmedia 360’s Guide to the LeadingAge Annual Meeting | Who to Meet and Events to Attend

Senior Living providers are working through multiple issues as we head into 2021:

  • Current and future operating strategy in light of the ongoing COVID-19 crisis.
  • Maintaining the health and safety of residents and staff.
  • Developing a proactive communications strategy for stakeholders and also to attract prospective residents.
  • Sustaining an inclusive culture within the community.

There are many reasons to attend LeadingAge annual 2020 beyond getting insight into the topics above. Even though this year is virtual, the annual LeadingAge conference will bring together industry practitioners and thought leaders, all dedicated to charting the course ahead for the senior living industry.

To help your senior living community plan it’s agenda from November 10th-12th and again from November 17th-19th, we’ve provided the following information.

Continue reading to learn who from the Linkmedia 360 and GlynnDevins team will be attending LeadingAge 2020, what we’ll be presenting, and what events we’ll be sponsoring.

Who Will be Attending LeadingAge 2020 from Linkmedia 360

Vice President of Sales – Evan Horomanski –  Evan brings 10+ years of digital marketing experience where he has connected opportunities to tangible goals for client partners. Evan’s consultative approach drives strategic, scalable digital marketing solutions in senior living that allows client partners to thrive.

Business Development ManagerScott Taylor –  Scott collaborates with senior living providers to develop partnerships that align with their goals. His expertise in relationship building and lead generation combined with his background in working with healthcare providers to develop digital marketing strategies helps him identify ideal opportunities to benefit prospective client partners.

Business DevelopmentRenae Dabney – Chances are, if you’re a senior living marketing practitioner, marketing manager or executive director, Renae’s had a conversation with you. Renae regularly conducts meetings with senior living provider prospects. She builds trust with senior living prospects through true thought leadership, understanding, empathy and candid conversations to unearth ideal opportunities to surpass the goals that matter most to your role.

Essential Information About GlynnDevins’ Speaking Session with Google

Thursday, November 19 | 1:45 p.m. – 2:15 p.m. | Session 44-K

New Insights into Google Data Trends

Does your senior living community want to learn the latest search trends to prepare for 2021? During GlynnDevins’ speaking session with Google, the team will provide insight into the following learning objectives:

  1. Understand more about 2019 and 2020 Google search trends, and what it means for the senior living industry at-large
  2. Understand how leveraging new ad platforms and products through strategic partnerships with a platform like Google can/will drive a lift in lead generation, and ultimately, increase occupancy
  3. Walk away with an inkling for innovation in digital marketing, and armed with the right language and tips to have conversations to provoke its use in their system or community’s marketing plan for 2021 and beyond

Representing the GlynnDevins team and collaborating with Google and the American Seniors Housing Association is Lindsay Johnson, Director of Media at GlynnDevins.

Meet and Discuss Strategy with GlynnDevins with Daily Huddle Topics

During the first week of LeadingAge Annual 2020, the GlynnDevins team of senior living marketing experts will tackle several subjects that factor into provider success in 2021. The team will cover the following areas of interest during our sponsored daily huddles:

Be sure to attend these daily huddles to glean the latest insights to drive your senior living organization toward a successful future.

Join GlynnDevins and the LeadingAge Community by RSVPing to Inclusion Night 2020

GlynnDevins is a proud supporter and sponsor of Inclusion Night and is looking forward to celebrating the LGBT community with LeadingAge attendees.

Check out all of the details here, including a surprise guest of Athena Reich as Lady GaGa. Be sure to RSVP for this signature event and remember – as we rise to face the challenges ahead – we rise together.

Contact our Team of Digital Marketing Experts for More Information About LeadingAge 2020

With a year that’s been filled with changes both monumental and miniscule, knowing that LeadingAge Annual 2020 is scheduled serves as a welcome reminder that better days lie ahead. Your team of senior living marketing practitioners and leadership are bound to have questions prior to LeadingAge Annual 2020.

Contact our team of experts and we’ll provide context where we can and will direct your questions to the team members best suited to provide answers. We’re looking forward to connecting with you next week.


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