When consumers search online, how confident are you that they will find your company’s information in the search results? And if they do find it, how accurate is that information they’ve found? Will they easily see the important things like an up-to-date name, address and phone number? How about accurate hours of operation, a list of products and/or services, payment information, and so on? If they don’t find you, you can be sure they’ll find one of your competitors.
The percentage of people using search engines to find local businesses is increasing rapidly. In fact, according to a 2013 study done by InfoGroup, almost 60% of consumers use search engines, both on their computers and mobile devices, as the primary sources for finding information about a business. Approximately 30% of Google searches are for local information, too. Today, simply showing up in the search results is not enough- it’s how you show up. You don’t want to disappoint customers when they are sent to a wrong address, or call a phone number that’s been disconnected. You need your data to be current and relevant.
The more local online directories you submit correct information to, the more opportunities you’ll have to get found. Companies like InfoGroup and Neustar offer online listing management services to help ensure your company’s business information is updated and accurate across a wide range of websites. InfoGroup also highly recommends making it as easy as possible for your customers to find you with these three simple tips:
1) Claim your local business listings. By investing in an online listings management program, you can help ensure all your correct business listings will be accurate on top search engines, navigation systems, and online directories.
2) Be mobile. Consumers are using mobile devices more and more often to search for information, so make sure your website is optimized for mobile viewing. Customers won’t stick around if your mobile site looks too confusing.
3) Be social. Not only should you claim your listings online, but make sure to update content on Facebook, Twitter and Google Plus pages. Customers turn to social- in addition to their web searches- for location and contact information.
It’s important to remember that if your customers can’t find you when they do a local search, they will most definitely take their business somewhere else. Out of date or incorrect data inconveniences consumers and can leave a bad taste in their mouths if they have a bad experience with your company because of it. Having the right information at a customer’s fingertips really can make all the difference.